TIMETABLE
Plan your design cycle!
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Launching any brand or new collection require careful planning and execution.
The fashion industry operates on a seasonal cycle.
The below table outlines the typical timeline for a fashion brand, showcasing the key stages involved in bringing a collection to market. From initial trend forecasting and fabric sourcing to final delivery and distribution, the process is intricate and demands meticulous attention to detail. By understanding this flow, you as brand owner can gain valuable insights into the lead times required for each stage and make informed decisions about your orders and collaborations.
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Seasonal Guidelines
Southern Hemisphere
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Spring: September 22/23 - December 21/22
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Summer: December 21/22 - March 19/20
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Autumn (Fall): March 20/21 - June 20/21
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Winter: June 20/21 - September 22/23
Northern Hemisphere
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Spring: March 20/21 - June 20/21
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Summer: June 21/22 - September 22/23
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Autumn (Fall): September 23/24 - December 21/22
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Winter: December 22/23 - March 19/20
Southern Hemisphere
SADC & rest of Africa, South America & Australia
Autumn (Fall) Collection:
Last Bulk Order Acceptance by 31 January
Winter Collections:
Last Bulk Order Acceptance by 30 April
Spring Collections:
Last Bulk Order Acceptance by 31 July
Summer Collections:
Last Bulk Order Acceptance by 30 October
​October & November:
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Trend Forecast
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Fabric Sourcing & Pattern Making
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Sample Production & Approval
December & January
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Bulk Production
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Quality Control
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Marketing Process
February & March
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Delivery, Distribution & Drop​
January & February:
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Trend Forecast
-
Fabric Sourcing & Pattern Making
-
Sample Production & Approval
March & April
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Bulk Production
-
Quality Control
-
Marketing Process
May & June
-
Delivery, Distribution & Drop
April & May:
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Trend Forecast
-
Fabric Sourcing & Pattern Making
-
Sample Production & Approval
June & July
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Bulk Production
-
Quality Control
-
Marketing Process
August & September
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Delivery, Distribution & Drop
July & August:
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Trend Forecast
-
Fabric Sourcing & Pattern Making
-
Sample Production & Approval
September & October
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Bulk Production
-
Quality Control
-
Marketing Process
November & December
-
Delivery, Distribution & Drop
Northern Hemisphere
North Africa, North America, Europe & Asia
Spring Collection:
Last Bulk Order Acceptance by 31 January
Summer Collections:
Last Bulk Order Acceptance by 30 April
Autumn (Fall) Collections:
Last Bulk Order Acceptance by 31 July
Winter Collections:
Last Bulk Order Acceptance by 30 October
​October & November:
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Trend Forecast
-
Fabric Sourcing & Pattern Making
-
Sample Production & Approval
December & January
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Bulk Production
-
Quality Control
-
Marketing Process
February & March
-
Delivery, Distribution & Drop​
January & February:
-
Trend Forecast
-
Fabric Sourcing & Pattern Making
-
Sample Production & Approval
March & April
-
Bulk Production
-
Quality Control
-
Marketing Process
May & June
-
Delivery, Distribution & Drop
April & May:
-
Trend Forecast
-
Fabric Sourcing & Pattern Making
-
Sample Production & Approval
June & July
-
Bulk Production
-
Quality Control
-
Marketing Process
August & September
-
Delivery, Distribution & Drop
July & August:
-
Trend Forecast
-
Fabric Sourcing & Pattern Making
-
Sample Production & Approval
September & October
-
Bulk Production
-
Quality Control
-
Marketing Process
November & December
-
Delivery, Distribution & Drop