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TIMETABLE

Plan your design cycle!

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Launching any brand or new collection require careful planning and execution.

The fashion industry operates on a seasonal cycle. 

 

The below table outlines the typical timeline for a fashion brand, showcasing the key stages involved in bringing a collection to market. From initial trend forecasting and fabric sourcing to final delivery and distribution, the process is intricate and demands meticulous attention to detail. By understanding this flow, you as brand owner can gain valuable insights into the lead times required for each stage and make informed decisions about your orders and collaborations.

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Seasonal Guidelines

Southern Hemisphere

  • Spring: September 22/23 - December 21/22

  • Summer: December 21/22 - March 19/20

  • Autumn (Fall): March 20/21 - June 20/21

  • Winter: June 20/21 - September 22/23

 

Northern Hemisphere

  • Spring: March 20/21 - June 20/21

  • Summer: June 21/22 - September 22/23

  • Autumn (Fall): September 23/24 - December 21/22

  • Winter: December 22/23 - March 19/20

Southern Hemisphere
SADC & rest of Africa, South America & Australia

Autumn (Fall) Collection:

Last Bulk Order Acceptance by 31 January

Winter Collections:

Last Bulk Order Acceptance by 30 April

Spring Collections:

Last Bulk Order Acceptance by 31 July

Summer Collections:

Last Bulk Order Acceptance by 30 October

​October & November:

  • Trend Forecast

  • Fabric Sourcing & Pattern Making 

  • Sample Production & Approval 

December & January

  • Bulk Production 

  • Quality Control 

  • Marketing Process 

February & March

  • Delivery, Distribution & Drop​

January & February:

  • Trend Forecast

  • Fabric Sourcing & Pattern Making 

  • Sample Production & Approval 

March & April 

  • Bulk Production 

  • Quality Control 

  • Marketing Process 

May & June 

  • Delivery, Distribution & Drop

April & May:

  • Trend Forecast

  • Fabric Sourcing & Pattern Making 

  • Sample Production & Approval 

June & July 

  • Bulk Production 

  • Quality Control 

  • Marketing Process 

August & September 

  • Delivery, Distribution & Drop

July & August:

  • Trend Forecast

  • Fabric Sourcing & Pattern Making 

  • Sample Production & Approval 

September & October

  • Bulk Production 

  • Quality Control 

  • Marketing Process 

November & December

  • Delivery, Distribution & Drop

Afternoon Light

Northern Hemisphere
North Africa, North America, Europe & Asia

Spring Collection:

Last Bulk Order Acceptance by 31 January

Summer Collections:

Last Bulk Order Acceptance by 30 April

Autumn (Fall) Collections:

Last Bulk Order Acceptance by 31 July

Winter Collections:

Last Bulk Order Acceptance by 30 October

​October & November:

  • Trend Forecast

  • Fabric Sourcing & Pattern Making 

  • Sample Production & Approval 

December & January

  • Bulk Production 

  • Quality Control 

  • Marketing Process 

February & March

  • Delivery, Distribution & Drop​

January & February:

  • Trend Forecast

  • Fabric Sourcing & Pattern Making 

  • Sample Production & Approval 

March & April 

  • Bulk Production 

  • Quality Control 

  • Marketing Process 

May & June 

  • Delivery, Distribution & Drop

April & May:

  • Trend Forecast

  • Fabric Sourcing & Pattern Making 

  • Sample Production & Approval 

June & July 

  • Bulk Production 

  • Quality Control 

  • Marketing Process 

August & September 

  • Delivery, Distribution & Drop

July & August:

  • Trend Forecast

  • Fabric Sourcing & Pattern Making 

  • Sample Production & Approval 

September & October

  • Bulk Production 

  • Quality Control 

  • Marketing Process 

November & December

  • Delivery, Distribution & Drop

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